Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Leung, Wilson K. S., Lee, Kin Yi

Home loans and Muslims – an Australian perspective

- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty

- Rahman, Mohammad M., Rosenberger III, Philip J., Yun, Jin Ho, de Oliveira, Mauro José, Köcher, Sören

Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model

- Olivier, Lizette, Carlson, Jamie, Rahman, Syed Mahmudur, Rosenberger III, Philip J.

Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement

- Yun, Jin Ho, Rosenberger III, Philip J., Sweeney, Kristi

Driving COBRAs: the power of social media marketing

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., De Oliveira, Mauro Jose

Exploring consumer–brand engagement: a holistic framework

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

The role of social media elements in driving co-creation and engagement

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J., Leung, Wilson K.S., Chang, Man Kit

Driving consumer-brand engagement and co-creation by brand interactivity

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., Jose de Oliveira, Mauro

Exploring destination engagement of sharing economy accommodation: Case of Australian second-homes

- Keogh, Clare, Kriz, Anton, Barnes, Lisa, Rosenberger III, Philip J.

The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge

- Cheung, Man Lai, Pires, Guilherme, Rosenberger III, Philip J.

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

Examining the consumption of financial products by Muslim consumers in Australia

- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.

GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil

- Rosenberger III, Philip J., Yun, Jin Ho, Rahman, Mohammad M., Köcher, Sören, de Oliveira, Mauro José

Issues in consumer-based brand equity and agenda for future research

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J., de Oliveira, Mauro Jose

Exploring the effect of social media marketing on consumer-brand engagement

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.

The moderating effect of cost orientation on RMO adoption in the hospitality industry

- Lee, Howard C. W., Pires, Guilherme D., Rosenberger III, Philip J.

A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions

- Carlson, Jamie, Rosenberger III, Philip J., Rahman, Mohammad M.

Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative

- Dotterweich, Christoph, Rosenberger III, Philip J., Holzmüller, Hartmut H.

Factors affecting smart working: evidence from Australia

- Malik, Ashish, Rosenberger III, Philip J., Fitzgerald, Martin, Houlcroft, Louise